Redefining Community: How Financial Institutions Can Stay Relevant in 2025

The concept of “community” is evolving, and if your bank or credit union doesn’t evolve with it, you risk being left behind. That’s the key takeaway from a new study by Shikatani Lacroix Design (SLD), an agency that works with financial institutions to transform and future-proof their brands.

Watch this webinar to hear from Jean-Pierre Lacroix, President of SLD, and John Hughes, Chief Data and Analytics Officer at The Customer Obsession Advantage. You’ll gain insights into how the definition of community is shifting, what that means for your institution, and how to reimagine your branches as essential hubs for connection and relevance.

In a landscape where national brands, fintech challengers, and local banks are all playing by new rules, staying competitive means rethinking everything, including what “community” really means.

The ABA has approved this webinar for 1.25 CERP, CFMP, CRCM, and CAFP credits.