From Campus to Customer: How SECU Generates 20% of New Members Through College Outreach

Believe it or not, State Employees CU of Maryland (SECU) generates 20% of its new members through college and university outreach. By combining campus events, financial literacy programming, NIL partnerships, and classroom-based education, the credit union has built a student engagement strategy that delivers measurable growth and helps establish relationships with the next generation of consumers.

Watch this webinar to hear from Dawne' Benton of SECU and Brett Brown of PersonalFinanceLab, a financial education platform used by colleges and universities nationwide. They share what's working, what isn't, and how financial institutions can build trusted relationships with students through campus partnerships and financial education programs. They also discuss how these initiatives may qualify as CRA community development service (if applicable) and how to identify opportunities within your footprint.

You'll leave with practical ideas for building a college outreach strategy, engaging students through trusted channels, and creating programs that drive long-term growth.

The ABA has approved this webinar for 1.25 CFMP and CRCM credits.